We help companies just like yours ‘join up’ their
branding, marketing and digital communications to improve their sales.
Branding Agency Services
Branding is a key factor in the success of your company and is vital to get right. Find out how we can help you.
Marketing Agency Services
Marketing your business well can reap huge rewards. Our years of experience and support make sure you get it right.
Digital Marketing Services
Digital marketing includes website design, SEO, Social Media, we ensure it dovetails with your marketing, branding and sales activities.
Design Agency Services
Combine our many years of experience designing for both print and digital with our marketing expertise and it’s a recipe for success.
Website Design Agency
Our digital team are trained to think like marketeers first and ‘techies’ second. That’s why our websites get found on Google and convert customers.
Brochure Design Services
Brochure design is a dying skill in these digital days yet brochures are still one of the most powerful sales and branding tools a company can have.
Just some of the companies we work with…
Branding for York GeniUS! project.We were thrilled to have been the successful agency to work with City Of York Council to help with the branding of their high profile GeniUS! scheme.
Marketing and Branding for Xscape - Xperts.Our years of experience in marketing for the Leisure Industry made us the natural choice to help deliver a new brand proposition for the retail side of Xscape.
Lambson's Branding and Marketing support.As an agency we love to get our teeth into a big project. Our success with previous chemical companies helped us secure this interesting new client.
Leisure Industry marketing expertsWe have over 20 years of experience working with the Leisure Industry which allowed us to add real value to the re-branding of Route Organisation.
New look for YHECOur rebrand for York Health Economics Consortium left them with a bright and memorable corporate identity.
Award winning marketing communications.We have worked with the team at Shine for nearly seven years and the publication has gone from strength to strength.
The benefits of a joined up marketing, branding and digital agency…
Why should my marketing, branding and digital activity be 'joined up'?
When customers make the decision to buy the products or services you offer, they will go through a series of stages known as ‘the customer journey’. Increasingly, the customer journey utilises both digital and offline resources to help the customer make a buying decision.
Identifying, tracking and delivering your company’s branding and marketing messages throughout that journey, using multiple agencies, can be time- consuming and counter-productive.
Get your Branding and Marketing and Sales working as one...
In today’s media-rich world, people still try to segment branding, marketing and sales activities. In reality, all three are far more powerful and effective when combined. We know this for a fact and our clients all benefit from our understanding of these three disciplines.
The Factory is one of a new breed of agencies which understand how to bring traditional and digital together to maximum effect.
Constantly learning so you don't have to...
Best Practice Marketing, Search Engine Optimisation (SEO), Social Media, Website technologies, Mobile Media, Analytics, Pay Per Click Advertising. One thing you can guarantee about the world of marketing is that it all changes very quickly. It can be difficult to keep abreast of it all, but don’t worry, we invest a large amount of time in our ‘Continuous Professional Development’ so we can give you the best, current advice.
LATEST FROM BRILLIANT STUFF
- Marketing agencies are no strangers to 'odd requests' from clients but nothing compared to this guy... (more...)
- 18 December, 2012We have worked with City of York Council for many years now, but we were delighted to find out that Shine has won the 'eXtra Factor Award for Customer Engagement'. (more...)
- 30 March, 2012Some fun shopping bag examples which are sure to make you smile - eye-catching designs to help brands become memorable. It's Friday, we're allowed to look at amusing blog posts and funnies on a Friday! (more...)
- 06 February, 2012When I first started working in marketing agencies, it was all about the sales. The phrase that kept us awake at night was 'you are only as good as your last campaign', and campaign success was determined by sales. Preferably lots of them. (more...)
- 02 February, 2012I know this isn't the most scientific of studies about branding that and agency has ever done, but it is some of the worlds most famous logos analysed by a child of five. It's astounding how much information a child retains. (more...)
- 05 January, 2012At the end of 2011 Awareness asked over 320 marketing experts their opinions and predictions for Social Media as a marketing tool in 2012. (more...)
- 13 December, 2011Lee Brook joins The Factory team as studio manager. (more...)
- 13 December, 2011We are delighted to have helped our client Citu to win the 2011 Best Business Marketing Award for Return on Investment as a direct result of our work on the launch of the new Greenhouse project in Leeds. (more...)
- 07 December, 2011Over the last few years I have heard a relatively new phrase increasingly pop up in conversation when discussing the fortunes of any particularly successful company. It goes something like...
'Ah yes, but they are a marketing company who sell _____ (insert product or service here)'. (more...)
- 30 November, 2011Many of our clients have increased their spend with either Google Adwords, Banner Advertising or SEO of some form or another. But are they wasting their money? (more...)
- 22 November, 2011Apparently yes - try a tree for size. Forest of Bradford in association with BEAT are giving you the chance to plant a tree for your loved one. It's a great gesture and will certainly last a lot longer than a bunch of roses. You can even go and help plant it. (more...)
- 22 November, 2011I think I speak for the majority of male readers who can't understand the concept of paying £80 for a haircut. My barber is just around the corner from my house and charges £4 for a haircut and £3 for a cut throat shave. I have yet to go and not queue - he's a very busy man. (more...)
- 15 November, 2011When Facebook intern Paul Butler told people he was busy plotting the relationships between 500 million people to present them visually on a chart, most people looked at their watches, made their excuses and left the room. (more...)
- 31 October, 2011...you need to think like a Starfish. Starfish have been around for quite some time now and they know a thing or two. In fact, they know a thing or five. (more...)
- 12 October, 2011Photoshop is an incredible 20 years old (where did the time go!). It's become the 'must have' piece of software for the creative industry. But what was life like before Photoshop? (more...)
- 21 September, 2011We are working on a new sales pitch for business cards. What do you think? http://youtu.be/4YBxeDN4tbk
- 28 August, 2011I hate to be the person who pops your ego bubble but nobody cares what you do. Honestly. No one. This seems to be one of the most commonly overlooked facts when people start to market their businesses. (more...)
- 23 August, 2011Copper Top, Duracell, Rusty. Whatever you called the ginger kid at your School I bet you still remember them now. (more...)
- 29 June, 2011"Get out of my office and never darken my door again" is not a phrase you would expect to hear from a supplier - but perhaps it's time to start saying that to some of your clients? (more...)
- 23 May, 20111). Balloon Business Card. Here's a card that isn't actually a card. It's a balloon. Obviously these won't fit in a traditional card file but what a great idea and not too expansive either. Perfect if your business is expanding. (ha ha ha). (more...)
- 12 May, 2011Cavemen had the right idea about acquiring new business. Way back in time, around the stone age, some bright young thing went after a wooly mammoth with a newfangled contraption called a spear. (more...)
- "I know how my product is being used!" I hear you cry. But do you really? Let's look at a potentially moribund product. The pen. (more...)
- 22 January, 2011A recent study has found that brands that create ‘desire’ in the mindset of the consumer are beginning to outperform the more traditional brands. So which brands are doing it the best? (more...)
- 21 January, 2011If you are responsible for bringing in new business for your company you probably got a momentary sense of relief when you read the headline for this article, probably followed straight after by the rational side of your brain shouting something like "Yeah right - now get back on the phone and start cold calling again". (more...)
- 11 December, 2010It's hard work to gain favourable opinion from the paying public and to build that all important 'Brand Loyalty' so is it any wonder some brands look for short cuts? Attaching a famous personality to your brand is a short cut to public approval. The idea being that if your brand has been endorsed by someone who is, in the mind of the public, a living legend, sports star, genius, housewive's favourite, etc. then your brand must be credible and therefore trustworthy. (more...)
- 29 November, 2010Attention spans aren't what they used to be. Some of you won't even get past the end of this sentence. Intellectual heavyweight Nicholas Carr has just released his thoughts on the matter in his new book The Shallows - what the internet is doing to our brains. (more...)
- 07 October, 2010Google has done it again. If you use any form of Social Media in your marketing mix you really must read this article. (more...)
- 28 September, 2010Here is an exclusive screen shot of the new Twitter interface and I have to say - I for one love the new improvements. (more...)
- 22 September, 2010In marketing the 'feel good' factor is always mentioned in meetings, but can it be measured? Well, it's starting to be. Mappiness is a social experiment to measure the happiness of the UK at any given moment - and you can join in right now. (more...)
- 01 September, 2010You know what your web site looks like, but have you ever wondered what it sounds like? No? Neither had we until we discovered this funny little site. (more...)
- 20 August, 2010Every-so-often you find yourself in a meeting with someone pouring out a steady stream of jargon laced gibberish. At last, someone has created a fantastic web site to unscramble the scrambled. Take your frustrations of the misuse and abuse of the English language to unsuck-it.com Enjoy...
- 11 August, 2010
- 05 August, 2010It's a well known saying that 'there is no such thing as a free meal'. The recent surge in the utilisation of Social Media by marketeers is largely down to the fact it is free. But free seems to be coming at a price. (more...)
- Facebook have just announced plans to let their Open Graph search engine begin to draw in content from outside of Facebook. (more...)
- 16 July, 2010England might not have done very well at the 2010 World Cup but one of our creative team didn't do too badly. Scooping 2nd and 4th place in the office sweep stake wasn't enough for our Claire. Fighting off fierce competition she also won first prize of a flat screen HDTV in a competition held by AB Wellan - one of our favourite suppliers. Claire is chuffed to bits and was presented her TV by Fabio look-a-like Michael Hinchcliffe, Director at AB Wellan. Claire said "I can't believe it - I don't know anything about football". Michael is also availablefor Fabio Capello look-a-like work.
- 22 April, 2010This is a fantastic little site for anyone interested in politics. As the long awaited general election draws nearer, our conversations in and around the office have naturally turned to politics. (more...)
- 13 April, 2010Did you know the first .com site was registered on March 15th 1985? And contrary to popular belief, the .com boom hardly started as a big bang with only five other .com sites being registered that year. (more...)
- 22 March, 2010Is it just me or do you find it odd that Google’s main competitor is a social networking site and not another Search Engine??? On March 6th Facebook achieved the seemingly impossible. It became (admittedly for a brief moment) the most viewed web site in the U.S. Facebook has long been seen as the main competitor to Google. Not Bing, Not Yahoo. Not Twitter. So why is this? (more...)
- 14 February, 2010Shoe retailers Barratts have increased their email conversion rates with sales from emails accounting now for 10% of the companies online sales. So how have they done it? Barratts have invested in segmenting their client base and gathering data on individual customers rather than ‘mass marketing’. (more...)
- 03 February, 2010The internet has constantly bounded forward at an alarming rate. I remember when we early web designers gushed at being able to make text blink on and off. Wow. Now you can drag elements around screens, interact with sites even build your own at the click of a button, stream video, download audio. If you can think it, chances are somewhere in the world someone is working out how to do it. (more...)
- 22 December, 2009I'm in love with the Purple Cow! Anyone who has spoken with me at length will know how much I love Seth Godin's 'Purple Cow' book. It's all about standing out from the crowd and daring to be different. (more...)
- 10 December, 2009You know you are doing well when you start to make people nervous. The internet has certainly changed the world we live in - particularly when you rely on advertising revenue to survive. The Sun are just one of many newspapers struggling to maintain liquidity when millions of pounds of advertising revenue are moving away from news print and turning to the web. Here is their clever parody of the famous iPhone commercials.
- 23 November, 2009Earlier this year my parents (by which I mean my Mum because my Dad gets no say in these matters) were considering putting a gas fire in their living room to replace the coal fire. (more...)
- 22 November, 2009Hell hath no fury than a pie fan scorned. I'm sure you all have a friend or colleague whose job it seems to be to scour the internet looking for interesting offers to forward to you. (more...)
- 28 October, 2009Still wondering if making a substantial investment in the internet is for you? By 'substantial' I mean a web site that you treat like a business with budget invested in customer research, getting found, updates, etc. (more...)
- 06 October, 2009We are delighted to find out we have made the Courvoisier Future 500 list. Each year the list identifies young and upcoming talent across a wide range of industries. We were mentioned for our innovative and successful approach to marketing services, particularly towards SME's. This award is one we are very proud of as it means that all the hard we put into our clients is starting to get us noticed and recognised as doing great marketing work. For a small marketing agency in Leeds to be winning this calibre of award is an honor indeed.
- 10 September, 2009Want to see the next two 'big things' for us media types to play around with? (more...)
