When I first started working in marketing agencies, it was all about the sales. The phrase that kept us awake at night was ‘you are only as good as your last campaign’, and campaign success was determined by sales. Preferably lots of them. Read more…
Branding through the eyes of a five year old.
I know this isn’t the most scientific of studies about branding that and agency has ever done, but it is some of the worlds most famous logos analysed by a child of five. It’s astounding how much information a child retains. Read more…
Social Media Tips for 2012 from the experts
At the end of 2011 Awareness asked over 320 marketing experts their opinions and predictions for Social Media as a marketing tool in 2012. Read more…
Merry Christmas Everyone!
Merry Xmas and a Happy New Year from everyone at The Factory.
If you are wondering what we’re up to over the xmas period..
New Appointment: Lee Brook – Studio Manager
Lee Brook joins The Factory team as studio manager. Read more…
Best Business Award for Marketing ROI – 2011
We are delighted to have helped our client Citu to win the 2011 Best Business Marketing Award for Return on Investment as a direct result of our work on the launch of the new Greenhouse project in Leeds. Read more…
Opinion: Is the traditional business model becoming outdated?
Over the last few years I have heard a relatively new phrase increasingly pop up in conversation when discussing the fortunes of any particularly successful company. It goes something like…
‘Ah yes, but they are a marketing company who sell _____ (insert product or service here)’. Read more…
Are you wasting your money on Google?
Many of our clients have increased their spend with either Google Adwords, Banner Advertising or SEO of some form or another. But are they wasting their money?
Could there be a bigger gesture of love than saying it with flowers?
Apparently yes – try a tree for size.
Forest of Bradford in association with BEAT are giving you the chance to plant a tree for your loved one. It’s a great gesture and will certainly last a lot longer than a bunch of roses. You can even go and help plant it. Read more…
Can shaving eyebrows really increase your profits?
I think I speak for the majority of male readers who can’t understand the concept of paying £80 for a haircut.
My barber is just around the corner from my house and charges £4 for a haircut and £3 for a cut throat shave. I have yet to go and not queue – he’s a very busy man. Read more…
