The Problem:
Kentmere Photographic are an independent paper manufacturer based in the Lake District. They have a reputation for producing exceptionally high quality photographic paper, however, as more and more photographers are turning to digital printing, their market place was beginning to reduce in size.

Their solution was to develop a range of equally high quality ink jet papers.

With a high price tag and low awareness in this new market Kentmere were struggling to get anyone to consider their product. That was when they turned to The Factory for help.

The Brief:
To redesign the existing packaging to give it impact on the shelf, whilst retaining the brand identity and communicating clearly to potential customers the usages of the product within.

The Results:
Since the launch of the new packaging Kentmere have begun to be taken seriously by the buyers for large retail chains. The new packaging has just helped them secure a deal to supply a French photographic retail chain and helped open negotiations with a major supermarket chain. High street retailers in the UK are now considering stocking the product.

An unexpected bonus of the packaging is that it has helped them capture additional small format business from their industrial customers.  These larger customers often use Kentmere media on wide rolls to print exhibition graphics and retail point of sale displays.  Kentmere has over a 60% share of this niche market. The small format media (A4 and A3 cut sheet) was generally bought by the IT departments as opposed to the printing departments and has been taken seriously since the packaging was improved and redesigned.

Garry Hume stated "We are being taken seriously now by retailers. When people see the new packaging they automatically assume that it contains a quality product. At trade shows people now notice us because the packaging, especially the yellow pack, stands out so well."