How a brand make over got a micro brewery's product on to the shelves of ASDA
and Tesco's.

The Problem:
Ambleton Ales is a micro brewery with massive ambitions. The founder, Nick Stafford is well respected within CAMRA (Campaign For Real Ale) and produces a range of quality ales under the brand of Hambleton Ales.

His product is fantastic, but as with so many micro breweries, getting taken seriously by the large distributors has always been a problem.

The Brief:
To create a brand identity to give the Hambleton Ales credibility with the larger distributors.

The Results:
When we first met Nick he had a good idea where he wanted his brand to be heading, but hadn't quite managed to turn his ideas into reality. We took the time to understand the product, the audience and most importantly the history of the logo in it's original form so we could develop it rather than start from new.

At our first presentation, after a worryingly long silence, Nick commented "Wow - I actually have goose pimples. This is exactly what I wanted to see. I can see huge potential in this as a brand idea".

From the logo, we then proceeded to develop a story to sit behind his brand which we rolled out to the bottle labels.

Recently Nick commented "This new brand identity has helped to give us credibility and be taken seriously when we take our products to large distributors. We now have our GFA (Gluten Free Ale) on the shelves of Tesco's, ASDA and the other products are increasingly stocked in retail outlets across the UK".