The Problem:
This is a text book case on understanding your audience and monitoring your marketing. We took over the MasterTailor website in August 2005 as the owner Harold Rose felt he should be getting more from his website.

At the end of September 2005 we launched the new site it looked fantastic. It had all the right messages, the offer was brilliant and the new photos brought it up to date.

Three weeks later we got a call from Harold. "It isn't working!" he said. It was this feedback that enabled us to revisit the project and find out why it wasn't working.

We encouraged Harold to conduct a bit of market research and ask his customers why they bought from him.

The results that came back were surprising. We had built a site that offered Savile Row quality tailored suits from only £450 yet this was turning customers off!

MasterTailor's customers were concerned with attention to detail, service and quality - the cost wasn't really an issue to them in fact, having your suits made for you sends out a certain message about you people knowing they only cost £450 wasn't the image his customers were trying to portray.

The Results:
One redesign of the site and a few 'secret tricks' thrown in for good measure and the results were staggering.

In March 2006 the new site generated a 540% increase in enquiries and a 480% increase in requests for a fitting when compared to March 2005 s results.

"I felt that working with The Factory has been a positive experience for both companies. We have learnt an awful lot about marketing our business and they in turn took time and effort to understand tailoring and more importantly who my customers are and what they want." - Harold Rose