| How a brand make over got a micro brewery's product on to the shelves of ASDA and Tesco's.
The Problem:
Hambleton Ales is a micro brewery with massive ambitions.
The founder, Nick Stafford is well respected within
CAMRA (Campaign For Real Ale) and produces a range
of quality ales under the brand of Hambleton Ales.
His
product is fantastic, but as with so many micro
breweries, getting taken seriously by the large distributors
has always been a problem.
The Brief:
To create a brand identity to give the Hambleton Ales credibility with the larger
distributors.
The Results:
When we first met Nick he had a good idea where he
wanted his brand to be heading, but hadn't quite
managed to turn his ideas into reality. We took
the time to understand the product, the audience
and most importantly the history of the logo in
it's original form so we could develop it rather
than start from new.
At our first presentation,
after a worryingly long silence, Nick commented "Wow
- I actually
have goose pimples. This is exactly what I wanted
to see. I can see huge potential in this as a brand
idea".
From the logo, we then proceeded to
develop a story to sit behind his brand which
we rolled out to
the bottle labels.
Recently Nick commented "This
new brand identity has helped to give us credibility
and be taken seriously
when we take our products to large distributors.
We now have our GFA (Gluten Free Ale) on the
shelves of Tesco's, ASDA and the other products
are increasingly
stocked in retail outlets across the UK".
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