| Copywriting
Solutions
Do you want to know why copy writing
is so important?
Be
honest, how many times have you received a potential
new suppliers brochure, looked at their web site
or seen their advert, taken one quick peak and
thought ‘I
can’t be bothered to read this’? Here’s
the secret...
People are lazy. That statement
isn’t meant
in a bad way, but most of us lead busy lives
so when something comes along that seems both difficult
and
unrewarding, we tend not to bother.
The Sunday papers are a great example of this.
When was the last time you read a Sunday Paper
and all
of its supplements cover to cover?
My bet is
that you skip to the bits that look interesting,
skim read them and move on. After
all, you probably
have better things to do don’t you!
The
same applies for your marketing literature...
Good
copy, whether it appears in advertising, marketing,
web sites or brochures has to catch
the eye and
lead the reader in steps to the conclusion.
It informs
and hopefully entertains. Good copy is almost
formulaic and generally uses the famous marketing
AIDA principle
(Attention, Interest, Desire, Action), it
also employs little tricks to keep the reader interested.
How
to win the lottery at least once...
The line above
is called a stab (sorry - nothing here about winning
the lotto! It’s just to
serve a point) and they are used to hold
a readers attention and guide them down a page to
the Action
part of the copy (known more commonly
in marketing and advertising as the ‘call to
action’).
We offer three types of copy writing
service, they are as follows:
The Full Monty:
This is where we
write all your copy for your entire Brochure, Web
Site, Advert - whatever
you are trying
to produce. This tends to be the
most expensive
option as it takes us longer to
do, however, if your time
is best spent doing other things
(we hope it is) then this is the best solution
to
get the
entire
project off your desk and onto
ours.
The Polish:
This is our most popular
service. You supply us with an outline
of what you
want to
say and we
turn it
into good quality copy that
reads well and gets your customers
all excited.
SEO Writing:
One of
the things a search engine looks for in your
web site are ‘key
word repetitions’.
If you are serious about
marketing your web site
on the internet by means
other than pay per click
advertising, you should
seriously consider this
option.
We write copy
for your web site which
the search
engines
like,
but most importantly,
will also be read
by humans.
– Copywriting £65 per hour
Other
services that you might be interested
in
are:
– SEO Ready Web
Site Package - Click here
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