Website design

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The Factory Partnership Limited
First Floor · 4-6 Church Lane · Leeds · LS28 7BD
Telephone: 0113 290 9244
Facsimilie: 0113 290 9263
Email: hello@the-factory.co.uk

Over the last couple of years hundreds of website design companies have started to pop up all over Leeds, Yorkshire and the UK for that matter.

So how do you select the one that is best suited to design your company website?

It's a fact that web design is more closely related to marketing than it is programming. Sure, you need a good programmer to make it work (we have a great one in-house who has worked on many big brand sites) but more importantly, to design and build a successful website, you need to understand how people make their decisions to buy, and by people, I actually mean your potential new customers.

A web design company will give you all the widgets and flashy buttons you ask for, they love to create them, it's their 'reason to be'. But the rest of the world, i.e. your customers. generally hate using them. Ask yourself, how often do you skip past the elaborate intro on a web site? The intro that probably used up half the web design project budget and you didn't even bother to watch it!

A well designed website starts with the customer in mind, and that is why marketing agencies, just like us, design the best websites.

Because we are a full service marketing agency we consider your customers first. We take the time to understand their buying habits (a process we call 'the customer journey') we then understand why they should use your company and finally, we assess your competitors web sites and web presence, after-all, why invest in designing a website that is worse than your competitors?

But our service doesn't just stop at designing your website, we then go on to ensure it gets found. When we design and build websites for our customers, we always start with the end in mind. Google is becoming more and more sophisticated as to how it generates its search results. Gone are the days when stuffing keywords and link building were all it took.

Google now focusses on many dimensions and as a web design company / marketing agency, we need to consider all these factors right from the off.

When we are asked to help clients get their web sites found on page one of google, often we have to re-build their site from scratch as they have bought a website that has been built with no consideration for search engines whatsoever.

We also go on to support our clients after the site has launched. We believe in constantly trying to improve the successes of our customers websites. There is a whole host of analytics we can add to web sites these days that allows us to monitor how well the are performing. We are great believers that 'if it can be measured, it can be improved'. Web site design should be an evolution, not a box ticking event.

You would be surprised how much slight changes to a site can effect how we it performs. On one web site design and build project, simply changing the buttons to red made a marked improvement on how deep people went into the site, which in turn increased enquiries into the company and ultimately sales.

So who designs the best web sites in Leeds? We think it is marketing agencies, simply because the buying habits of humans are far more complicated to fathom out than a few likes of PHP and some HTML code.

If you would like us to demonstrate some of the success stories our clients have achieved from the websites we helped design, built and promote for them, please get in touch. We cover the Leeds and Yorkshire area but have clients all over the UK and are more than happy to travel for the right project.