First Floor, Media House, 4-6 Church Lane Pudsey, Leeds
Phone: (113) 290-9244


Delivering the Brand and Digital for an in-house
marketing team.

Varlink wanted to refresh and refocus their existing brand
and website as well as learn how to improve their digital marketing.

Find out how we did it.

The Brief

Varlink are one of the UK's leading distributors of Mobile Computing and EPoS hardware in the UK.

They wanted help creating a brand which focussed on the value rather than price and a website to better present themselves to the market.

Key Message Development


Our first job was to build on the work of their internal marketing department to help turn their market research data into brand messages that would be seen as relevent to their customers.

branding key messages

Revisit the branding


Varlink had a clear idea of the direction they wanted the brand to take so we helped marry the brand messaging with the brand style to deliver a refreshing new look that stood out against their competitors but still helped deliver the companies goals.

B2B Brand Guidelines Example

Update the website

Varlinks existing website was built on a CMS system that was integral to the companies operations, but hard to stylise.

We suggested placing a marketing site over the top of the existing site to attract and engage with new customers while the older site still remained in place for order processing.


A Digital Education


Varlink have a sizeable marketing team who were keen to extend their digital abilities but didn't fully understand how it could be utilised to support their existing lead generation processes.

We provided them with a suit of  tools, processes and training to carry out everything they would need to find, engage and convert new business leads online.

digital marketing content targeting

The Results

Varlink are now armed to the teeth with a clear focus for their brand communications, a website designed to find, engage and convert new business and a digital marketing toolbox to support their internal marketing team.

Get in touch for Branding and Marketing that works

Fancy an informal chat about how The Factory can help with your Branding and Marketing?
Call Laura Moore on 0113 290 9244 or request a call back with the form below…

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