Google AdWords are a marketeers best friend!

When set up properly they can prove to be a highly effective way of driving 'traffic' to your website. You can set your Google AdWords advert to appear on certain key phrases that are searched for by Google users and but also in specific areas of the country and at specific times of the day. Not only that, but you can also write an advert that helps narrow the search down even further helping to attract clicks from visitors even more likely to buy from you. The advert below appeared when a Google search for 'Used cars' was made.

How much will it cost me?

The beauty of Google Adverts is that you have total control over your budget. Google operate like an auction for advertising. You set the rate you are prepared to pay per click, the more you are prepared to spend, the greater the chance of your advert appearing on 'page one'. You also set a daily budget so once that budget has been reached, your advert will stop appearing until the next day so you don’t incur any more costs.

Google has a one off set up fee and they will also ask for an amount to credit your account with, although your monthly budget will determine the size of that amount. You will also need either a bank account or credit card for Google to take your monthly payments from.

How can The Factory help?

The key to running a successful pay per click campaign is in knowing what is being searched for, aligning your advert to match that search and then knowing how to interpret the results and make improvements.

We can work with you to...

1. Research key words and phrases
2. Get your advert to start appearing
3. Improve your adverts chance of getting clicked when it appears
4. Advise on ways to improve your web site so visitors stay and get in touch
5. Teach you how to manage the campaign yourself

Our 'Google AdWord Campaign Set Up' costs from just £250

What do you get for your money?

Firstly we take a brief look at your web site. It is so important to have a good web site when entering into a Google AdWord campaign. If we feel your site isn't up to the job, we will tell you right there and then. Save your money, poor web design will do nothing but lose you money - look to improve your web design first.

Assuming your site is suitable for launching an AdWord campaign with, we then go on to conduct some 'keyword research' and we will compile a list of up to 20 suitable key words and phrases and an advert that we think will best attract the sort of customers most likely to buy from you.

Once you have agreed this list and advert, we then agree the parameters of your AdWord campaign, agree a monthly budget you are comfortable with (payable to Google) and then use all this information to get your AdWords campaign up and running.

Once we are satisfied the advert is appearing, we then leave it to run for a month and then return to assess the results and advise accordingly. At this point we will invite you into our offices and spend half an hour with you showing you how to manage your campaign.

Glossary:
Search Engine: An online piece of software which catalogues the word content of web sites and allows the user to search through the catalogue usually using words or phrases known as 'key words'.
Key Words/Phrases: Words or phrases that are commonly typed into search engines such as 'holiday' or 'cheap
Pay-Per-Click: A system where by an advert is shown when a specific 'key word' search is conducted through a search engine. Should the viewer click on the advert, a pre agreed amount of money is collected by Google from the advertiser.
Traffic: Slang phrase used to describe visitors to a web site.