At the end of 2011 Awareness asked over 320 marketing experts their opinions and predictions for Social Media as a marketing tool in 2012.
The findings are contained in the report below and they make for fascinating reading for anyone who is serious about their Social Media marketing.
The report contains the thoughts and real world experience of a broad range of industry experts and covers areas such as…
- Corporate Investment in Social Media
- Assigning Resources
- Biggest challenges in Social Media for 2012
- Monitoring and managing Social Media
- Measuring Social Media ROI (return on investment)
- Preferred Platforms
- Linked In and it’s place in Social Media Marketing
- Social Media Marketing Resources
Clearly, Social Media has now reached a far higher level of maturity and as the report details, is now a serious Board Level consideration for many companies.
Depends on what you are trying to achieve. The main two differences are Pages are more of an open forum and now have some excellent analytics. Groups are more of a closed forum as you have to invite people to join a group.
We have a Facebook page for customers (you can find it here: http://www.facebook.com/TheFactoryAgency ) and potential customers to ask questions on but we also use a couple of groups for internal projects that we don’t want the rest of the world to have access to.
I hope that helps?
These are great tips for the social media but I have to ask about which one is better fan page or group on Face book ?